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Now He Owns the Bus


I am enjoying Herman Cain’s campaign. I think his “smoking man” ad is brilliant.

As discussed over at Chicago Boyz, it weaves together several messages to several audiences. If you’re in one the targeted groups, you’ll get it.

What un-targeted groups think about an ad really doesn’t matter. Except in this case, popular media’s indignance over seeing a real live tobacco smoker actually helped the message find more of its intended audience.

Adding to that, I have heard a couple versions of Cain telling this story (my retelling, not a direct quote):

I remember having to ride at the back of the bus. Now I own the bus. And it’s got my picture on the side!

That’s the American Dream I’m talking about!

Another year of this kind of thing could be a lot of fun.